H.E.R.
Adaptive Interfaces
AI-Assisted Workflows
Model-Driven Design
Prompt Engineering
Focused on how Humans & Computers Interact. I design systems and experiences shaped by data, behavior, and intelligence.
Hi, I'm
Hayley Robinson
Hi, I'm
Hayley Robinson
Adaptive Interfaces
AI-Assisted Workflows
Model-Driven Design
Prompt Engineering
Focused on how Humans & Computers Interact. I design systems and experiences shaped by data, behavior, and intelligence.
Hi, I'm
Hayley Robinson
education & experience
education & experience
(2016-2025)
education & experience
(2016-2025)
Portfolio
Projects.
Some of my experimental work with AI.
Some of my experimental work with AI.
Portfolio
Projects.
Some of my experimental work with AI.
About Me
About Me
About Me
I’m a Designer working across behavior research, interaction design, and model-driven systems.
I’m a Designer working across behavior research, interaction design, and model-driven systems.
I’m an HCI Designer working across anthropology, interaction design, and model-driven systems.
Have a project in mind?
Have a project in mind?
Have a project in mind?
My background sits between several worlds: art, anthropology, sales, engineering, and product design. I’ve never managed to keep them separate, so they tend to inform one another. I study how people behave and what shapes their choices, and I try to translate those observations into interfaces.
01
Customer Conversations
Direct insight into how users evaluate, adopt, and engage with products.
01
Customer Conversations
Direct insight into how users evaluate, adopt, and engage with products.
01
Customer Conversations
Direct insight into how users evaluate, adopt, and engage with products.
02
Research Lenses of Art, Anthropology, Sales, Psychology, Engineering & Design
02
Research Lenses of Art, Anthropology, Sales, Psychology, Engineering & Design
02
Research Lenses of Art, Anthropology, Sales, Psychology, Engineering & Design
Currently Exploring
Currently Exploring
Currently Exploring
Focus Areas
Focus Areas
(001)
Adaptive Interfaces
I’m exploring ways interfaces can shift based on what a person is doing instead of staying fixed in one layout. A lot of my work looks at timing, context, and how subtle changes in state can help someone understand what’s happening without extra effort. The goal is to make products feel responsive without being distracting.
Categories
Real-time UI
Context-aware Design
Responsive States
Behavior-driven Interactions
Interface Intelligence
Micro-interactions
6+
Adaptive Interfaces
(002)
AI-Assisted Workflows
Lately I’ve been focused on how AI can support the “messy middle” of creative and product work—those in-between steps where people make decisions, compare options, or need gentle guidance. I’m interested in workflows that keep the human in control while letting the system handle pattern-matching and tedious setup. It’s less about automation and more about clearing mental space.
Categories
Task Augmentation
Decision Support
Guided Workflows
Pattern Assistance
Applied AI
Intelligent Utilities
2+
AI-Assisted Workflows
(003)
Model-Driven Design
I’m experimenting with ways that prediction models and signals can shape the structure of an interface. Instead of designing static screens, I’m trying to think in loops: input, pattern, model output, UI shift. It’s a different mindset—one where the system behaves a little more like a living thing, adjusting as it learns.
Categories
Prediction Loops
System Mapping
Adaptive Architecture
Data-informed Interfaces
Real-time Feedback
Computational Interaction
Signals + Patterns
Model-Driven Design
(004)
Prompt Engineering
I’m using prompt design as a way to better understand how AI interprets intention, context, and small wording cues. Most of my experiments revolve around shaping reasoning, not just generating text. It’s become a useful tool for both building prototypes and sharpening how I communicate ideas more clearly.
Categories
Structured Prompting
Model Guidance
Interaction with LLMs
Language as Interface
Conversational Design
Context Framing
3+
Prompt Engineering
(001)
Adaptive Interfaces
I’m exploring ways interfaces can shift based on what a person is doing instead of staying fixed in one layout. A lot of my work looks at timing, context, and how subtle changes in state can help someone understand what’s happening without extra effort. The goal is to make products feel responsive without being distracting.
Categories
Real-time UI
Context-aware Design
Responsive States
Behavior-driven Interactions
Interface Intelligence
Micro-interactions
6+
Adaptive Interfaces
(002)
AI-Assisted Workflows
Lately I’ve been focused on how AI can support the “messy middle” of creative and product work—those in-between steps where people make decisions, compare options, or need gentle guidance. I’m interested in workflows that keep the human in control while letting the system handle pattern-matching and tedious setup. It’s less about automation and more about clearing mental space.
Categories
Task Augmentation
Decision Support
Guided Workflows
Pattern Assistance
Applied AI
Intelligent Utilities
2+
AI-Assisted Workflows
(003)
Model-Driven Design
I’m experimenting with ways that prediction models and signals can shape the structure of an interface. Instead of designing static screens, I’m trying to think in loops: input, pattern, model output, UI shift. It’s a different mindset—one where the system behaves a little more like a living thing, adjusting as it learns.
Categories
Prediction Loops
System Mapping
Adaptive Architecture
Data-informed Interfaces
Real-time Feedback
Computational Interaction
Signals + Patterns
Model-Driven Design
(004)
Prompt Engineering
I’m using prompt design as a way to better understand how AI interprets intention, context, and small wording cues. Most of my experiments revolve around shaping reasoning, not just generating text. It’s become a useful tool for both building prototypes and sharpening how I communicate ideas more clearly.
Categories
Structured Prompting
Model Guidance
Interaction with LLMs
Language as Interface
Conversational Design
Context Framing
3+
Prompt Engineering
(001)
Adaptive Interfaces
I’m exploring ways interfaces can shift based on what a person is doing instead of staying fixed in one layout. A lot of my work looks at timing, context, and how subtle changes in state can help someone understand what’s happening without extra effort. The goal is to make products feel responsive without being distracting.
Categories
Real-time UI
Context-aware Design
Responsive States
Behavior-driven Interactions
Interface Intelligence
Micro-interactions
6+
Adaptive Interfaces
(002)
AI-Assisted Workflows
Lately I’ve been focused on how AI can support the “messy middle” of creative and product work—those in-between steps where people make decisions, compare options, or need gentle guidance. I’m interested in workflows that keep the human in control while letting the system handle pattern-matching and tedious setup. It’s less about automation and more about clearing mental space.
Categories
Task Augmentation
Decision Support
Guided Workflows
Pattern Assistance
Applied AI
Intelligent Utilities
2+
AI-Assisted Workflows
(003)
Model-Driven Design
I’m experimenting with ways that prediction models and signals can shape the structure of an interface. Instead of designing static screens, I’m trying to think in loops: input, pattern, model output, UI shift. It’s a different mindset—one where the system behaves a little more like a living thing, adjusting as it learns.
Categories
Prediction Loops
System Mapping
Adaptive Architecture
Data-informed Interfaces
Real-time Feedback
Computational Interaction
Signals + Patterns
Model-Driven Design
(004)
Prompt Engineering
I’m using prompt design as a way to better understand how AI interprets intention, context, and small wording cues. Most of my experiments revolve around shaping reasoning, not just generating text. It’s become a useful tool for both building prototypes and sharpening how I communicate ideas more clearly.
Categories
Structured Prompting
Model Guidance
Interaction with LLMs
Language as Interface
Conversational Design
Context Framing
3+
Prompt Engineering
About us
About us
About us
H.E.R.
H.E.R.
H.E.R.
Framework for creating digital products and experiences
Framework for creating digital products and experiences
Combining creativity, technology, and strategy to build powerful digital solutions.
01
Discovery & Define Targets
01
Discovery & Define Targets
01
Discovery & Define Targets
02
Brainstorm & Ideate Solutions
02
Brainstorm & Ideate Solutions
02
Brainstorm & Ideate Solutions
03
Prototype & Test
03
Prototype & Test
03
Prototype & Test
04
Iterate, Finalize, & Launch
04
Iterate, Finalize, & Launch
04
Iterate, Finalize, & Launch
Skills
Skills
Skills
Technical Skills
Technologies and tools I work with
10
10
+
Courses completed to learn and grow - from Full Stack Engineering to Graphic Design to Advanced Analytics with ChatGPT
H.E.R.
H.E.R.
H.E.R.
10+
Committed to
learning and growth
10+
Committed to
clients worldwide
10+
Committed to
learning and growth
UX/UI Design
Figma, Adobe Creative Suite
Completed CalArts Graphic Design & UX/UI Design Specializations, Google's UX Program
UX/UI Design
Figma, Adobe Creative Suite
Completed CalArts Graphic Design & UX/UI Design Specializations, Google's UX Program
UX/UI Design
Figma, Adobe Creative Suite
Completed CalArts Graphic Design & UX/UI Design Specializations, Google's UX Program
Engineering
VSCode, Github, Vercel, MongoDB
Completed UC Irvine's full-time Full Stack Engineering program in 2020, currently taking courses to refresh any knowledge gaps
Engineering
VSCode, Github, Vercel, MongoDB
Completed UC Irvine's full-time Full Stack Engineering program in 2020, currently taking courses to refresh any knowledge gaps
Engineering
VSCode, Github, Vercel, MongoDB
Completed UC Irvine's full-time Full Stack Engineering program in 2020, currently taking courses to refresh any knowledge gaps
AI
OpenAI, Gemini, Midjourney
Certified in Prompt Engineering through Vanderbilt's program, currently enrolled in AI agents and Software Engineering with AI
AI
OpenAI, Gemini, Midjourney
Certified in Prompt Engineering through Vanderbilt's program, currently enrolled in AI agents and Software Engineering with AI
AI
OpenAI, Gemini, Midjourney
Certified in Prompt Engineering through Vanderbilt's program, currently enrolled in AI agents and Software Engineering with AI
customer conversations
customer conversations
customer conversations
Successful projects launched
Successful projects launched
Successful projects launched
Products designed and supported
Products designed and supported
Products designed and supported
Years of Experience
Years of Experience
Years of Experience
H.E.R.
H.E.R.
H.E.R.
Data Experiments
AI Data Experiment: E-Learning dataset experiment with Chat GPT Advanced Data Analysis capabilities
AI Data Experiment: E-Learning dataset experiment with Chat GPT Advanced Data Analysis capabilities
Key insights and takeaways from the dataset and working with AI on it
Key insights and takeaways from the dataset and working with AI on it
Case study
Data Anaysis, Data with AI
(2009-2025)
(2009-2025)
Dataset covers artist popularity, track trends, and music evolution over time.
Dataset covers artist popularity, track trends, and music evolution over time.
Song Length
Average Duration pre-2010: ~ 3.92 min
Average Duration 2020+: ~ 3.14 min
A song length decrease of
19.8%
1,500%
Increase in the share of singles
2000-2004 vs. 2020-2024
+1500%
+1500%
in the share of singles
38.1%
2021
38.1%
2021
38.1%
2021
46.2%
2022
46.2%
2022
46.2%
2022
48.8%
2023
48.8%
2023
48.8%
2023
52.5%
2024
52.5%
2024
52.5%
2024
57.8%
2025
57.8%
2025
57.8%
2025
Featured Project
Featured Project
Featured Project
Mind Atlas
Project Details
CalArts Brand New Brand was a multi-stage brand identity design project from startup conception to full visual identity. The goal was to invent a fictional start-up, build its narrative and personality, and translate those ideas into a cohesive brand system - from brand strategy and storytelling to creative ideation and visual research, typography manipulation and logo design, to creating visual systems and digital interfaces.
CalArts Brand New Brand was a multi-stage brand identity design project from startup conception to full visual identity. The goal was to invent a fictional start-up, build its narrative and personality, and translate those ideas into a cohesive brand system - from brand strategy and storytelling to creative ideation and visual research, typography manipulation and logo design, to creating visual systems and digital interfaces.
H.E.R.
H.E.R.
H.E.R.
The inspiration behind projects.
The inspiration behind projects.
Mission and values
Create experiences that create happiness while also helping humanity
Great work comes from staying curious and always being open to learning more. That's why I've invested time and resources in learning multiple disciplines.
B.A. in Anthropology
at UCLA
Empathy
B.A. in Anthropology
at UCLA
Empathy
B.A. in Anthropology
at UCLA
Empathy
Full Stack Development
at UC Irvine
Engineering
Taught me how to tranform ideas into seamless, high-performing websites with clean code and attention to detail.
Full Stack Development
at UC Irvine
Engineering
Taught me how to tranform ideas into seamless, high-performing websites with clean code and attention to detail.
Full Stack Development
at UC Irvine
Engineering
Taught me how to tranform ideas into seamless, high-performing websites with clean code and attention to detail.
Graphic Design
at CalArts
Design
Education to help craft compelling graphics and narratives that connect with audiences and strengthen brand identity.
Graphic Design
at CalArts
Design
Education to help craft compelling graphics and narratives that connect with audiences and strengthen brand identity.
Graphic Design
at CalArts
Design
Education to help craft compelling graphics and narratives that connect with audiences and strengthen brand identity.
UX/UI Certificate
from Google
Business
UX/UI Certificate
from Google
Business
UX/UI Certificate
from Google
Business
Design Process
Design Process
A structured, human-centered approach to innovation.
Understand users, culture, and business context.
Frame the problem with clarity and goals.
Explore multiple creative directions.
Bring ideas to life with wireframes and mockups.
Validate with users, refine, and improve.
Develop and deliver the real experience, consistently monitoring performance, iterating and improving after launch
Understand users, culture, and business context.
Frame the problem with clarity and goals.
Explore multiple creative directions.
Bring ideas to life with wireframes and mockups.
Validate with users, refine, and improve.
Develop and deliver the real experience, consistently monitoring performance, iterating and improving after launch
Understand users, culture, and business context.
Frame the problem with clarity and goals.
Explore multiple creative directions.
Bring ideas to life with wireframes and mockups.
Validate with users, refine, and improve.
Develop and deliver the real experience, consistently monitoring performance, iterating and improving after launch
Newest trends and insights
Newest trends and insights
H.E.R.
H.E.R.
H.E.R.
What’s new
in digital?
What’s new
in digital?
What’s new
in digital?
© 2025 Hayley E. Robinson
Get in touch.
Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.
Quick response.
I value your time. You’ll hear back from me within 1–2 business days.
Clear next steps.
I’ll outline the process and timeline so you know exactly what to expect.
HCI Designer
Hayley Robinson
Get in touch.
Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.
Quick response.
I value your time. You’ll hear back from me within 1–2 business days.
Clear next steps.
I’ll outline the process and timeline so you know exactly what to expect.
HCI Designer
Hayley Robinson
© 2025 Hayley E. Robinson
Get in touch.
Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.
Quick response.
I value your time. You’ll hear back from me within 1–2 business days.
Clear next steps.
I’ll outline the process and timeline so you know exactly what to expect.
HCI Designer
Hayley Robinson